Марк Мілютін. Медичні товари та послуги у рекламному просторі київської періодики кінця ХІХ – початку ХХІ ст.

Автор(и)

Анотація

Марк Мілютін. Медичні товари та послуги у рекламному просторі київської періодики кінця ХІХ – початку ХХІ ст.

Abstract. The intelligence analyzes the information possibilities of Kyiv newspapers «Kievlianin», «Kievskie vesti», «Kievskaia mysl», «Iuzhnaia kopeika» from the end of XIX - beginning of the XX century in the field of medical goods and services.  During working on this topic following steps were done: characterization of the source value of periodicals, study of  the market of medical specialties and the availability of medical services for citizens, observation of the network of health resorts which are located near and further from   Kyiv, also were traced the range of medical services offered by recreational facilities and their price policy.

 Keywords: Kyiv, newspaper, advertising, medicine, cosmetics.

Біографія автора

Марк Мілютін, Київський університет імені Бориса Грінченка

УДК 070(477-25):659.1: [330.12:61]

Посилання

References

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Опубліковано

2021-06-30

Як цитувати

Мілютін, М. . (2021). Марк Мілютін. Медичні товари та послуги у рекламному просторі київської періодики кінця ХІХ – початку ХХІ ст. Грінченко – Сетон міжнародний журнал молодих науковців, 2(2), 63–71. вилучено із https://ysgsij.kubg.edu.ua/index.php/journal/article/view/63

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Розділ

Історичні студії молодих дослідників Київського університету Бориса Грінченко