Марк Мілютін. Медичні товари та послуги у рекламному просторі київської періодики кінця ХІХ – початку ХХІ ст.
Анотація
Марк Мілютін. Медичні товари та послуги у рекламному просторі київської періодики кінця ХІХ – початку ХХІ ст.
Abstract. The intelligence analyzes the information possibilities of Kyiv newspapers «Kievlianin», «Kievskie vesti», «Kievskaia mysl», «Iuzhnaia kopeika» from the end of XIX - beginning of the XX century in the field of medical goods and services. During working on this topic following steps were done: characterization of the source value of periodicals, study of the market of medical specialties and the availability of medical services for citizens, observation of the network of health resorts which are located near and further from Kyiv, also were traced the range of medical services offered by recreational facilities and their price policy.
Keywords: Kyiv, newspaper, advertising, medicine, cosmetics.
Посилання
References
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